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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ451235
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0093-6502
Perceived Persuasive Effects of Product Commercials and Public Service Announcements: Third-Person Effects in New Domains.
Gunther, Albert C.; Thorson, Esther
Communication Research, v19 n5 p574-96 Oct 1992
Finds that (1) for neutral ads, people estimated themselves to be more resistant than others, but for emotional ads, more yielding to influence than others; (2) for public service announcements, there were no differences in perceived self and other influence; and (3) judgments of persuasive influence on self and others were markedly overestimated. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Public Service Advertising; Third Person Effect