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ERIC Number: EJ451235
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0093-6502
Perceived Persuasive Effects of Product Commercials and Public Service Announcements: Third-Person Effects in New Domains.
Gunther, Albert C.; Thorson, Esther
Communication Research, v19 n5 p574-96 Oct 1992
Finds that (1) for neutral ads, people estimated themselves to be more resistant than others, but for emotional ads, more yielding to influence than others; (2) for public service announcements, there were no differences in perceived self and other influence; and (3) judgments of persuasive influence on self and others were markedly overestimated. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Public Service Advertising; Third Person Effect