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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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ERIC Number: EJ362530
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
Reference Count: 0
Market Segmentation in Higher Education: A Case Study.
Muffo, John A.
Journal of Student Financial Aid, v17 n3 p31-40 Fall 1987
A survey of applicants accepted by a major research university found that among the most sought-after applicants, academic scholarships and other forms of forms of financial aid were more likely to have influenced college choice, putting the institution with minimal non-need-based financial aid at a competitive disadvantage. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Market Segmentation