ERIC Number: EJ324872
Record Type: CIJE
Publication Date: 1985
Reference Count: 0
The Perception and Use of Consumer Information Sources.
Giese, Thomas D.; Weisenberger, T. M.
Journal of Education for Business, v61 n1 p38-43 Oct 1985
Reports on consumers' use and perception of information sources. The focus is on the use of information when making a purchase decision; what sources consumers have used for a variety of products, what sources they might use, and how helpful they feel nonbiased sources in particular would be. (CT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A