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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ292831
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: 0
Recent Literature on Drug Abuse Prevention and Mass Media: Focusing on Youth, Parents, Women and the Elderly.
Bandy, Patricia; President, Patricia Alford
Journal of Drug Education, v13 n3 p255-71 1983
Reviews the recent literature on mass media campaigns and communication approaches promoting drug abuse prevention aimed at four target audiences: youth, parents, women, and the elderly. Cited the importance of audience analysis, of segmenting audiences into subgroups, and of designing customized presentations as critical across all target populations. (LLL)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Special Interest Groups