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ERIC Number: EJ292831
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Recent Literature on Drug Abuse Prevention and Mass Media: Focusing on Youth, Parents, Women and the Elderly.
Bandy, Patricia; President, Patricia Alford
Journal of Drug Education, v13 n3 p255-71 1983
Reviews the recent literature on mass media campaigns and communication approaches promoting drug abuse prevention aimed at four target audiences: youth, parents, women, and the elderly. Cited the importance of audience analysis, of segmenting audiences into subgroups, and of designing customized presentations as critical across all target populations. (LLL)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Special Interest Groups