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ERIC Number: EJ291540
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Mobilizing the Media: Practical Ways to Work Effectively with Newspapers, Radio, and Television Stations.
Holliday, Albert E.
Journal of Educational Communication, v6 n4 p4-7 Dec 1983
Because of an increasing proportion of nonparents in communities, schools must learn to use newspapers, radio, and television to build community support for education. A hypothetical case shows how education officials can mount an aggressive communication program using staff volunteers to work with the public media. (TE)
Descriptors: Advertising, Elementary Secondary Education, Information Dissemination, Institutional Advancement, Mass Media, News Media, Propaganda, Public Relations, Public Support, Publicity, Radio, School Community Relationship, Television
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A