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ERIC Number: EJ273006
Record Type: CIJE
Publication Date: 1982-Oct
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Marketing for Special Libraries and Information Centers: The Positioning Process.
Sterngold, Arthur
Special Libraries, v73 n4 p254-59 Oct 1982
The positioning process of marketing used by special libraries and information centers involves two key decisions from which other decisions are derived: to which user groups marketing programs and services will be directed; and which information needs will be served. Two cases are discussed and a bibliography is provided. (EJS)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Information Management; Users