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ERIC Number: EJ238391
Record Type: CIJE
Publication Date: 1981
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Learning Theory Approaches to Persuasion.
Burgoon, Judee K.; And Others
Human Communication Research, v7 n2 p161-79 Win 1981
Examines research dealing with learning processes and suggests its applications to compliance gaining. Discusses the degree to which learning theories explain the acquisition of new attitudes and behaviors, and the degree to which attitudinal and behavioral changes are governed by learning theory principles. (JMF)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A