NotesFAQContact Us
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Peer reviewed Peer reviewed
ERIC Number: EJ236330
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
Reference Count: 0
The Rhetorical Functions of Slogans: Classifications and Characteristics.
Denton, Robert E., Jr.
Communication Quarterly, v28 n2 p10-18 Spr 1980
Examines the effectiveness of slogans based on the symbolic nature of human beings and then identifies the functions and characteristics of slogans as they are used in movements and campaigns. Provides a classification system to view the slogan as a rhetorical device and social symbol. (JMF)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A