ERIC Number: EJ236330
Record Type: CIJE
Publication Date: 1980
Reference Count: 0
The Rhetorical Functions of Slogans: Classifications and Characteristics.
Denton, Robert E., Jr.
Communication Quarterly, v28 n2 p10-18 Spr 1980
Examines the effectiveness of slogans based on the symbolic nature of human beings and then identifies the functions and characteristics of slogans as they are used in movements and campaigns. Provides a classification system to view the slogan as a rhetorical device and social symbol. (JMF)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A