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Call for Feedback: Proposed Changes to How ERIC Indicates Peer Review
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ERIC proposes to expand the peer-reviewed indicator to additional materials. ยป Learn more

Peer reviewed Peer reviewed
ERIC Number: EJ201140
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
Factors Affecting Creativity in Generation of Advertising.
Reid, Leonard N.
Journalism Quarterly, v55 n4 p781-85 Win 1978
Presents additional data on the author's previously formulated associative model of advertising creativity, looking at the impact of confidence, involvement, satisfaction, attitude, and associative ability on an individual's creative ability. (Author)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A