ERIC Number: EJ201140
Record Type: CIJE
Publication Date: 1978
Reference Count: 0
Factors Affecting Creativity in Generation of Advertising.
Reid, Leonard N.
Journalism Quarterly, v55 n4 p781-85 Win 1978
Presents additional data on the author's previously formulated associative model of advertising creativity, looking at the impact of confidence, involvement, satisfaction, attitude, and associative ability on an individual's creative ability. (Author)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A