Student retention in postsecondary institutions continues to be a vexing problem, as graduation rates have continued to decline over the last decade. To be a competitive force in the global economy, it is crucial to keep students in school. This research uses a conceptual data model to introduce academic leaders' (N = 104) perspectives to increase enrollment, retention, and graduation rates in higher education. The study is composed of two different facets. First, a review was conducted on a subsegment of the Minnesota Measures data regarding student enrollment and performance in two- and four-year degree programs in higher education in the state of Minnesota. Second, strategic methods are introduced from academic leaders involved in planning and developing programs to increase enrollment, retention, and graduation rates; findings provide special attention to reaching out to the minority population, first-generation students, and new attendees.