The chapters of this collection describe a transformational period in higher education. The paradigm shift in higher education requires new organizational models, new strategies, new resources, and new tools, with new ways of thinking, especially about strategic enrollment management (SEM). The chapters of part 1, "The Contextual Framework for Strategic Management," contains: (1) "On the Brink of a Profession" (Stanley E. Henderson); (2) "The Environment for Higher Education Opportunity" (Thomas G. Mortenson); and (3) "Conceptual and Theoretical Thinking about Enrollment Management" (Don Hossler and Larry Hoezee). Part 2, "Operationalizing SEM," contains: (4) "Moving from Theory to Action" (Richard Whiteside); (5) "Models for Successful Change" (Richard Whiteside); and (6) "SEM as a Driver for Institutional Change" (Rita R. Owens). Part 3, "SEM Architecture," contains: (7) "Building the Enrollment Organizational Model" (Tom Huddleston); (8) "Developing a SEM Plan" (Robert J. Massa); (9) "Garnering Resources and Building Infrastructure" (Jim Black); and (10) "Tomorrow's SEM Organization" (David H. Kalsbeek). Part 4, "Harnessing the Power of Technology," contains: (11) "Implementing a Student Information System" (Reta Pikowsky); (12) "Information of the Realm" (R. B. Wilkinson and Ange Peterson); and (13) "Students in the Dot-Com World" (Jim Black). An epilogue summarizes the discussions. (Contains 182 references.) (SLD)