Scholars in the communications field rarely have discussed speech composition, and this conversation is long overdue. Reconceptualizing the basic course as advanced composition can enhance the integrity and reputation of the course. Several noteworthy implications emerge that suggest the desirability of operationalizing such a conception, including: improved instruction; better training and development of instructors (with results extending beyond what they might do in the classroom); and more favorable regard by students, by colleagues in and out of the department, as well as by administrators. The various implications reveal that it would be prudent to align instruction in public speaking with this very valid conception. It can help build a viable, healthy vision of the basic course that will carry scholars onward and upward with a force rarely seen. (Contains 45 references; a sample assignment is appended.) (Author/CR)