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ERIC Number: ED410606
Record Type: RIE
Publication Date: 1997-Jun
Pages: 35
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Building Community Support for Schools: A Practical Guide to Strategic Communications.
Arnsparger, Arleen; Kernan-Schloss, Adam; Plattner, Andy; Soholt, Sylvia
Focused on the practical tools that education leaders can use to improve communications with their own colleagues, with parents, and with the general public, this guide can be used by school districts and states to organize their communication efforts strategically to build public support. The guide includes step-by-step information to develop a strategic communications plan that helps school, district, or state department staff set priorities, spend scarce resources more wisely, listen and respond to the needs and concerns of people inside and outside the education community, target activities to those most affected by and concerned about education improvement efforts, and regularly measure results. After a foreword, sections of the guide are: "Why Bother?"; "Building the Teams"; "How to Develop Your Plan"; "What Goes into Your Plan"; and "Conclusion." A 44-item list of resources is attached. (RS)
ECS Distribution Center, 707 17th Street, Suite 2700, Denver, CO 80202-3427 ($10 plus $3 postage/handling; bulk order discounts available).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Community; Policymakers; Practitioners; Teachers
Language: English
Sponsor: N/A
Authoring Institution: Education Commission of the States, Denver, CO.; A-Plus Communications, Inc., Arlington, VA.
Identifiers: Educational Issues; Strategic Communication