The ease and glamour of multimedia seem to be shifting the emphasis of such products from content to style. This paper considers the need for multimedia designers, whether professionals or students, to take seriously their intellectual responsibility. The interactive and non-linear nature of multimedia makes it a powerful tool. Rather than using fancy visuals to mask mediocre or even misguided content, designers must guard against plagiarizing and manipulating information. They also must devise solutions for eliminating obstacles to truthful representations. (Author/BEW)