ERIC Number: ED396360
Record Type: RIE
Publication Date: 1994
Reference Count: N/A
Community Action Toolkit: A Do-It-Yourself Kit for Education Renewal.
National Education Goals Panel, Washington, DC.
This resource book provides hands-on guidelines for accelerating community efforts to achieve the National Education Goals. It contains: (1) a guide to goals and standards, including an overview of the National Education Goals and the movement for standards-based reform; (2) a community organizing guide, which describes a step-by-step process for mobilizing the community around goals and standards-based reform; (3) a local goals reporting handbook, which details how to establish a local reporting process similar to the one used by the National Education Goals Panel; (4) a guide to message dissemination, which features sample materials to increase the effectiveness of media and grassroots communication; (5) a resource directory, which lists addresses of key education organizations and suggested readings; and (6) case studies of communities that have met with success. The chapters present strategies for changing public behavior, crafting messages, organizing grassroots communication, working with the media, and building media-relations tools. Fact sheets and samples of news releases, letters, and speeches are included. (LMI)
Descriptors: Community Action, Community Support, Elementary Secondary Education, Information Dissemination, Mass Media Use, Media Selection, Organizational Communication, Public Affairs Education, Public Opinion, Public Relations, Public Support, Publicity
Superintendent of Documents, U.S. Government Printing Office, Washington, DC 20402 (Stock No. 065-000-00680-4: $37--includes an audiotape and a computer-disk version of the toolkit; 25 percent discount on orders of more than 100).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Department of Education, Washington, DC.
Authoring Institution: National Education Goals Panel, Washington, DC.
Note: Audiotape and computer-disk version of the toolkit contents not available from EDRS.