ERIC Number: ED396173
Record Type: RIE
Publication Date: 1996
Reference Count: N/A
Idaho Marketing Education Core Curriculum. Career Sustaining Level, Specialist Level, Supervisory Level, Entrepreneurial Level.
Miller, Linda Wise; Winn, Richard
This document contains Idaho's marketing education (ME) core curriculum. Presented first are a list of 22 ME strategies that are aligned with the Idaho State Division of Vocational-Technical Education's strategic plan and a chart detailing the career pathways of ME in Idaho (arts and communication, business and management, health services, human resources, industrial and engineering, and natural resources). Discussed next are the nature/scope of and occupational areas of ME, job outlook for ME occupations, skills/knowledge learned in ME, and role of ME in improving marketing in Idaho. The remainder of the document is a list of 327 competencies in the following categories: role of marketing in the economic system; basic marketing elements; basic marketing math; sales transaction and store operation; critical elements of advertising; basic elements of display and sales promotional activities; selling techniques; interpersonal skills; career opportunities and appropriate job-seeking skills; communication skills, merchandising; technology; management and supervision; accounting; business law; and entrepreneurship. Within each category skills are grouped by the following levels: career sustaining; specialist; supervisory; and entrepreneurial. Appended are lists of 21 ME occupations and the education and business representatives involved in developing the core curriculum. (MN)
Descriptors: Accounting, Advertising, Basic Skills, Behavioral Objectives, Business Education, Career Development, Competence, Competency Based Education, Core Curriculum, Distributive Education, Education Work Relationship, Educational Objectives, Educational Strategies, Employment Opportunities, Entrepreneurship, Job Search Methods, Marketing, Retailing, Role of Education, Secondary Education, Statewide Planning, Supervisory Training
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Idaho State Div. of Vocational Education, Boise.