ERIC Number: ED395463
Record Type: RIE
Publication Date: 1996
Reference Count: N/A
Quality Communication in Hospitality: Language Skills or Culture Transfer?
Leung, Peggy; Lo, Terence
This paper focuses on English language teaching for the hospitality industry in Hong Kong, presenting a brief statement on the concept of transfer and its relevance to teaching English as a Foreign Language (EFL) for the world of work. The observable changes in the nature of language in the world of work in a service-oriented economy are explained, based on the premise that the goal of language training for the hospitality industry is quality communication in the service encounter. The changing nature of language at work in the service industries and the language of service in the world of hospitality are examined, and the need for communication convergence in the service encounter is highlighted as a means of achieving client satisfaction. The pedagogical implication is a need to incorporate a substantial, cross-cultural communication component into the hospitality language curriculum. It is recommended that language learning be construed essentially as a linguistic experience of culture transfer. Effective EFL teaching for the hospitality industry must consider three aspects of culture transfer: (1) teaching must be aimed at successful transfer from classroom to workplace; (2) changing cultural values of the industry must be understood and transferred to the culture of the English classroom; and (3) transfer between service staff and guest must be an integral aspect of foreign language use in the professional service encounter. (Contains nine references.) (NAV)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Hong Kong
Note: In: Crooks, Tony, Ed., ESP in Southeast Asia; see FL 023 776.