ERIC Number: ED395345
Record Type: RIE
Publication Date: 1995-Nov-19
Reference Count: N/A
The Purpose and Challenge of Assessment: Organizing Assessment To Improve Student Learning and Maintain Faculty Ownership of the Process.
Mader, Diane Castellano
This paper discusses assessment in speech communication in terms of maintaining faculty control and the mandate of various accrediting bodies. The paper (1) explains the importance of assessment; (2) defines assessment; (3) explains the different levels of assessment; (4) identifies obstacles to assessment; and (5) identifies the challenge of assessment for speech communication. The first section explains why faculty within the communication department should initiate assessment; how assessment can promote the centrality of speech communication in general education; how assessment is mandated; and how assessment can help to improve programs and teaching. The second section considers how assessment appears from the various perspectives, including accrediting agencies, deans or administrators, the public, and the assessors themselves. The third section explains the importance of a pretest to evaluate students as they begin their major--the purpose of assessment is to demonstrate the effectiveness of a major. This section also discusses course assessment. The fourth section explains that many people do not know what assessment is; that some faculty are suspicious of assessment; and that others are just "inert," reluctant to take on the commitment. The fifth section examines the notion of communication competency and how assessment can assist in defining and validating it. Contains 28 references. Appendixes present various goals at Nassau Community College (New York) and worksheets for assessment. (TB)
Publication Type: Information Analyses; Speeches/Meeting Papers; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communication Competencies; Evaluation Standards; Nassau Community College NY
Note: Paper presented at the Annual Meeting of the Speech Communication Association (81st, San Antonio, TX, November 18-21, 1995).