ERIC Number: ED395211
Record Type: RIE
Publication Date: 1996
Reference Count: N/A
Sponsorship in Schools: Good Practice Guidelines.
National Consumer Council, London (England).
These guidelines are designed to help sponsors and producers meet the standards expected of educational materials and activities aimed at schools in the United Kingdom. The guidelines are also designed to help teachers, parents, and school board members assess the sponsored materials and activities offered to the school. The guidelines aim to identify good practice--where the marketing message is balanced by genuine educational benefit. They offer criteria related to the following: (1) educational value and curriculum relevance; (2) balance and objectivity; (3) consultation and testing; (4) sales and promotional messages; (5) sponsored gifts, awards, voucher schemes, and other promotional/marketing activities; (6) unsolicited marketing activity; (7) avoiding stereotypes; and (8) description and labeling. Eight sources of additional information are listed. (YLB)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners; Community
Authoring Institution: National Consumer Council, London (England).
Identifiers: Great Britain