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ERIC Number: ED394710
Record Type: RIE
Publication Date: 1995
Reference Count: N/A
Developing a Marketing Strategy for an Early Childhood Education Program in Hawaii.
A marketing plan designed to increase enrollment and community support for early childhood education programs in Hawaii is presented. Expansion, economic and demographic trends, changes in state funding policies, and inadequate marketing had resulted in a drop in alternative school enrollment. The resulting support base was unable to support adequate cash flow for the school, and its survival was in jeopardy. The core of the proposed marketing plan was a process of clarifying the school's mission, vision, and values. From this work, tools for a market survey and customer values match were designed and implemented. The resulting data was compiled, analyzed, and used to refine marketing. The strategies employed increased inquiries, enrollment, and the ratio of inquiries to enrollment, and kept the school fiscally solvent. The processes employed and the data collection techniques learned carried over into general administration and programs, and enhanced the overall quality of the organization. The appendices include a copy of the consensus tool, the customer values match and marketing survey, the respective data analysis, and the practicum calendar. Contains 28 references. (Author/AA)
Publication Type: Collected Works - General; Guides - Non-Classroom; Dissertations/Theses - Practicum Papers
Education Level: N/A
Audience: Practitioners; Parents
Authoring Institution: N/A
Identifiers: Child Care Costs; Hawaii; Market Analysis; Market Research; Marketing Strategies; Service Delivery Assessment
Note: Master's Practicum, Nova University.