ERIC Number: ED394577
Record Type: RIE
Publication Date: 1996-Feb
Reference Count: N/A
Intrapreneurship--A New Way of Doing Business: Maintaining Academic Integrity in the Face of the Political Imperative To Make Money.
Elford, Elsie; Hemstreet, Brad
In the context of educational institutions, intrapreneurs are proactive and innovative educational leaders who work as entrepreneurs inside the institution. In order to successfully carry out intrapreneurial activities, community colleges must have a structural and administrative framework that supports a market orientation and a reduced dependence on government funding. In addition, intrapreneurship will require more training of academic leaders in personnel administration, finance and budgeting, organizational analysis, and office management and public relations. In Alberta, Canada, current trends forming a driving force behind the move to intrapreneurial higher education include a decrease in the traditional sources for funding, new government goals and objectives to increase accountability, and numerous model institutional initiatives to implement intrapreneurial activities. These initiatives include an intense, 10-day accounting training program at Grant MacEwan Community College and a project to provide reference librarian services to local businesses at Red Deer College. To ensure the success of intrapreneurial-based college goals, academic leaders must address the following problem areas: (1) the bureaucratic structure and functioning of colleges that lead to poorly executed communication and collaboration linkages; (2) internal competition between various divisions of the college; (3) absence of a clear college mission, role, and mandate; (4) limited strategic planning; and (5) absence of a college-wide marketing philosophy. (TGI)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: The Olympics of Leadership: Overcoming Obstacles, Balancing Skills, Taking Risks. Proceedings of the Annual International Conference of the National Community College Chair Academy (5th, Phoenix, AZ, February 14-17, 1996); see JC 960 276.