ERIC Number: ED394445
Record Type: RIE
Publication Date: 1994
Reference Count: N/A
Marketing University Outreach Programs.
Foster, Ralph S., Jr., Ed.; And Others
A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market" (Vaughan C. Judd); (3) "A Societal Marketing Orientation for University Extension" (Samuel R. Fowler); (4) "Program Delivery: From Face-to-Face to Distance Learning" (Ralph S. Foster, Jr. and others); (5) "Customers, Costs, and Context: An Integrated Approach to Funding University Outreach Programs and Services" (Barbara Battiste Emil); (6) "Developing a Comprehensive Promotional Plan" (Kathleen S. Zumpfe); (7) "Whoa! Timeout!-Somebody Out There Is Sending Us a Message" (Jack Smith); (8) "Linking Marketing to Strategic Long-Range Planning" (Robert G. Simerly); (9) "The Role of Marketing Research and Decision Systems in the Marketing Process" (James W. Busbin); (10) "Marketing Information Sources for Outreach Professionals" (Vaughan C. Judd and Betty J. Tims); (11) "Model Programs in University Outreach" (Ralph S. Foster, Jr. and others); and (12) "Future Trends in University Extension" (Donald R. Self and others). (Individual papers contain references.) (MSE)
Descriptors: Advertising, College Administration, Costs, Delivery Systems, Distance Education, Educational Demand, Educational Finance, Educational Trends, Extension Education, Financial Support, Futures (of Society), Higher Education, Information Sources, Long Range Planning, Marketing, Outreach Programs, Program Administration, Program Descriptions, Resource Allocation, Strategic Planning, Trend Analysis
Haworth Press, Inc., 10 Alice St., Binghamton, NY 13904-1580 ($49.95).
Publication Type: Guides - Non-Classroom; Reports - Descriptive; Books
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A
Identifiers: Market Segmentation; Marketing Research