ERIC Number: ED393975
Record Type: RIE
Publication Date: 1996-Apr
Reference Count: N/A
A Delphi Study for Perceptual Modality Classification of Effective Instructional Activities in Tennessee Marketing Education.
McCurry, Patricia S.
Three purposes of a study of marketing education (ME) instructors in Tennessee were as follows: to identify the activities they perceived to be effective, to determine the perceptual style orientations of those activities as identified by experts in perceptual learning style research, and to develop a framework for instructional planning that provides ME instructors with both dimensions of the activities. First, a statewide survey of ME instructors was conducted using a list of the 62 instructional activities of the "Tennessee Curriculum Guide for Marketing Education." An 85% response rate was achieved. Next, the Delphi technique was used to classify the instructional activities by perceptual mode: print, aural, interactive, visual, haptic, kinesthetic, and olfactory. A panel of experts completed three probes and responded to a telephone interview to reach consensus on the dominant and secondary classifications for each activity. Ninety-five percent of the instructional activities were considered effective by 50% or more of the ME instructors. The 12 activities considered most effective represented a variety of perceptual study elements and four perceptual modalities: print, aural, interactive, and visual. Data from both phases of the study were used to develop a two-level framework of instructional activities arranged in order of perceived effectiveness and perceptual modality. (Contains 17 references.) (MN)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (New York, NY, April 8-12, 1996).