ERIC Number: ED393407
Record Type: RIE
Publication Date: 1993
Reference Count: N/A
Analyzing the Content of Visual Messages: Methodological Considerations.
Tiemens, Robert K.
The visual image is so information-rich that describing its content fully can be very problematic. Trying to codify or analyze the content in any systematic way often proves even more difficult. Nevertheless, reducing certain aspects of visual data to a set of numbers can be useful because it exposes characteristics of the message that might be obscured by other information. An interactive computer program called VIZ is being developed which allows researchers to input numerical values for different production techniques that are divided into seven variables: (1) shot length, or the duration for which a visual image appears on the screen; (2) style or pace of transitions between shots; (3) camera framing, from the close-up to the wide-angle shot; (4) the vertical camera angle; (5) vector orientation; (6) motion; and (7) shot content. It is hoped that VIZ's numerical profiles of screen images can render new insight into the nuances of visual information. Four figures illustrate the discussion. (Contains 16 references.) (BEW)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Information Value; Numeric Data; Variables; Video Production; Visual Design; Visual Imagery
Note: In: Verbo-Visual Literacy: Understanding and Applying New Educational Communication Media Technologies. Selected Readings from the Symposium of the International Visual Literacy Association (Delphi, Greece, June 25-29, 1993); see IR 017 742. Some figures may not reproduce clearly.