ERIC Number: ED393132
Record Type: RIE
Publication Date: 1995-Nov
Reference Count: N/A
Getting in Touch with The Past and How It Affects the Present. The External Perspective: An Examination of Applications for The Mass Communication Course. An Overview of the Philosophy Regarding Critical Thinking Skills: Within, among, across, and outside the Communication Curriculum.
Russell, Bruce W.
To effectively study the political, socioeconomic, and cultural effects of the media, it is important to examine the context of the community in which the media operates. To do this, students must think critically and develop a historical perspective of the changing role of each media within this community. The term community is used in the broadest sense to define both geographical and historical location. Most students are not aware of the long historical development that dramatically altered the content of the media and the dramatic audience demographic changes over time. An assignment in a Mass Media and Society class requires students to examine and compare their parents', grandparents', and their own use of the radio. The radio was selected because it is used, but used differently, by all three audiences. Students must compare parents' and grandparents' attitudes and use of the media as child/consumers and later, parent/consumers. The influence parental behavior may have on the students' own use of media is also examined. This exercise allows students to see how dramatically radio has changed in our culture over the decades. (Assignment and template are appended.) (CR)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher; Historical Materials
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Courses; Media History
Note: Paper presented at the Annual Meeting of the Speech Communication Association (81st, San Antonio, TX, November 18-21, 1995).