This paper presents evidence for the positive impact of television on 1,500 children, aged 6 to 16 years old, specifically concerning their conceptions of beauty. The role of television was repeatedly mentioned by the subjects although it was not the primary research goal of the researcher. Examples of children's descriptions of beauty as derived from objects, events, and situations seen on television. It is suggested that television offers children greater variety of opportunities for responding aesthetically than what is available in everyday living. Objects, events, and situations are often described with a sense of wonder, grandeur, and pure enjoyment, suggesting that television may have a positive impact in contrast to the more traditionally exposed negative impact. (NAV)