A project was conducted to develop mechanisms for stimulating demand for continuing professional development (CPD) among young professionals in North West England. A mixed sample of 154 young professionals were surveyed; they engaged in a range of development activities, including 20 regional seminars that were attended by 65 of those who completed questionnaires. During the project, participants both reported on the circumstances dictating their level of CPD and undertook activities to increase the extent of their CPD. Related programs on career development planning, preparation for CPD, CPD accreditation frameworks, networking, and partnerships were introduced into the curriculum at Lancaster University (England). Among the project's outcomes were materials on motivations for engaging in CPD and ways of encouraging or inhibiting them. The materials were developed by the young professionals and presented at a national conference held in Ambleside, England. A career development model was proposed that combines elements of individual responsibility with strategic planning. Actions that the following stakeholders in CPD should take to stimulate demand for CPD were identified: individual young professionals, employers, professional bodies, higher education, and government. (Appended are the following: lists of project steering committee members/staff and stakeholders involved in the project; reports on two surveys; and glossary.) (MN)