NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

ERIC Number: ED388075
Record Type: RIE
Publication Date: 1995-Apr
Pages: 15
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Preparation for International Business: A Cultural Immersion Model in French.
St. Martin, Gerry
A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business component in the afternoon by two business professors fluent in French. A single language textbook was selected and supplemented with readings and exercises from two business and economics texts and by video tapes taken from French television broadcasts. One video tape and related comprehension exercises were used for pre- and post-tests. Despite the relatively short course, substantial student progress was realized, attributed to: (1) the immersion experience, (2) emphasis on business culture, and (3) student motivation. Class activities were varied to lessen the boredom of all-day classes. They included vocabulary study, listening exercises, pre-reading exercises, lectures on business culture, oral presentations, field trips, and a capstone project assessing the feasibility of marketing a French product in the United States. Students responded to the course positively, were aware of their own substantial progress, and suggested a longer course or similar courses in other languages in future. (MSE)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Salisbury State University MD
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (13th, Ypsilanti, MI, April 6-8, 1995). For related documents, see FL 023 315-328.