ERIC Number: ED383028
Record Type: RIE
Publication Date: 1993-May-29
Reference Count: N/A
Emerging Public Relations in the Commonwealth of Independent States: An Academic Perspective.
Neff, Bonita Dostal
Public relations may be emerging in the Commonwealth of Independent States (CIS), but the preparedness of public relations professionals in the United States is minimal. In a review of the status of intercultural exchange, three levels were examined in terms of the public relations situations: (1) opportunity for cultures to make contact; (2) the understanding of face-to-face assumptions; and (3) the opportunities for training. Although the CIS (formerly Russia) has moved toward more openness, the unstable economic climate is not conducive to frequent contacts. Also, knowledge of CIS culture is minimal. Very few public relations students and professionals have a background in multicultural and/or international aspects--a national survey of curriculum revealed few courses offered. Textbooks, whether in public relations or international and multicultural areas simply do not cover Russian culture. The training for the skills needed to work in the CIS culture is relatively nonexistent. Public relations professionals and students need to acknowledge the rapidly changing world and move toward a more proactive stance on international and multicultural training. (Contains 16 references and a figure illustrating comparative differences among cultures.) (Author/RS)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Commonwealth of Independent States; International Public Relations; Internationalism; Russia
Note: Paper presented at the Annual Meeting of the International Communication Association (43rd, Washington, DC, May 27-31, 1993).