This paper discusses alternatives to R-technique factor analysis that are applicable to counseling and psychotherapy. The traditional R-technique involves correlating columns of a data matrix. O, P, Q, S, and T techniques are discussed with particular emphasis on Q-technique. In Q-technique, people are factored across items or variables with the measure or measures being administered on one occasion. This technique clusters people based on similarities in their responses. Q-technique analysis can only be employed when the number of people being factored is small compared to the number of variables in the study. The applications and limitations of different types of Q sort methods are also presented. A case example of Q-technique factor analysis is included. Three tables present analysis results. (Contains 30 references.) (SLD)