This study surveyed fund raising professionals concerning the reading materials that they felt were important in the preparation of fund-raising executives. Each of the 39 individuals surveyed was asked to name five readings. A total of 80 different items were identified, of which 7 were identified as important by 20 or more respondents. These included: (1) "Designs for Fund Raising" (H. J. Seymour); (2) "MegaGifts: Who Gives Them, Who Gets Them" (J. Panas); (3) "Fund Raising" (J. Greenfield); (4) "The Raising of Money" (J. Lord); (5) "The Chronicle of Philanthropy"; (6) "The Art of Raising Money" (W. J. Smith); and (7) "Philanthropy and Voluntarism: An Annotated Bibliography" (D. N. Layton). The study found that all the reading materials identified dealt with general philanthropic issues, along with basic fund-raising systems and approaches. No consensus was observed in regard to materials that covered specific types of fund raising. (Contains 15 references.) (MDM)