ERIC Number: ED381828
Record Type: RIE
Publication Date: 1994-Jul
Reference Count: N/A
The Use of Mass Media for Health and AIDS Information among Chinese College Students.
Walsh-Childers, Kim; And Others
Western health officials believe that the incidence of HIV infection in the People's Republic of China is much higher than has been reported, but knowledge about the disease remains low. A preliminary study of Chinese college students' knowledge and beliefs about Acquired Immune Deficiency Syndrome (AIDS) and of the acceptability of mass media for AIDS education was conducted. Focus group interviews of 73 Xiamen University students showed that they used radio more consistently than any other media and viewed magazines as the best media source of health information. However, they expressed a general distrust of the health information that the media offer. The students possessed quite a bit of accurate information about AIDS but also harbored many inaccurate beliefs. Most felt that their personal risk from AIDS was very low because they felt distanced--either geographically or morally--from those at risk. A disturbing number felt that fate, not individual behavior, determines whether or not a person contracts HIV. (Contains 30 references and 4 notes). (Author/NKA)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: China; Focus Groups Approach; Health Communication; Media Coverage; Xiamen University (China)
Note: Paper presented at the Annual Meeting of the International Communication Association (44th, Sydney, New South Wales, Australia, July 11-15, 1994).