ERIC Number: ED381814
Record Type: RIE
Publication Date: 1994-Nov-19
Reference Count: N/A
Experiential Learning in the Communication Research Methods Course: Doing Research To Understand Research.
Sims, Judy R.
The most effective activity for teaching communication research students the nature of the social science research process is to provide students with the opportunity to conduct an actual research study. Such an experience promotes and emphasizes active, rather than passive, learning; students finish the class with a strong understanding of the research process, the major concepts associated with it, and the importance of ethics in research. In order to integrate an actual research study into the course, it is necessary to plan and prepare certain aspects of the research process in advance. First, a complete description of the assignment as well as the research evaluation form used to critique the project was prepared in advance. Second, an initial design of the research questionnaire was prepared in advance because there would not have been time for students to do it during the course. Third, the procedure for selecting a representative sampling was prepared before the semester began. When the semester began, then, students were ready to conduct a pilot test and then plunge into the project itself, which focused on the campus radio station at the University of Wisconsin, Eau Claire; its main methodology was a survey via telephone. Such a project functions as an excellent example for generating discussion concerning the numerous research terms and concepts addressed during the semester. Students are provided with the opportunity to apply the terms and concepts to training the student to deliver a survey. (Includes an appendix of research material.) (TB)
Publication Type: Reports - Research; Tests/Questionnaires; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: University of Wisconsin Eau Claire
Note: Paper presented at the Annual Meeting of the Speech Communication Association (80th, New Orleans, LA, November 19-22, 1994).