ERIC Number: ED381143
Record Type: RIE
Publication Date: 1995
Reference Count: N/A
The Art and Science of Color in Multimedia Screen Design, Part 1: Art, Opinion, and Tradition.
Schwier, Richard A.; Misanchuk, Earl R.
This article discusses psychophysical aspects of color perception and critically examines the advice on color use in screen design found in non-empirical literature. There are four main characteristics of color: hue, brightness, saturation, and contrast. In multimedia screen design, color can be used to link logically-related data; differentiate between required and optional data; highlight student errors; separate screen areas such as prompts, commands, or input/output fields; emphasize key points; and communicate overall structure. The following guidelines are identified and then categorized in terms of consistency, color choice, and coding and cueing with color: use color conservatively; limit the palette per screen; design for monochrome displays, and then add color; increase color with user experience; use colors selectively to manipulate attention; color material is generally processed faster than the same material in black-and-white; use color in formatting and graphic displays; electronically generated colors take on different properties in relation to each other; wavelength affects color differentiation; and changes in brightness may cause changes in hue for all colors except blue, green, and yellow. Aesthetically pleasing screens can employ scientifically derived principles of instructional design. One way to approach the convergence of science and opinion is through the four critical aspects of connoisseurship: (1) ability to make fine discriminations; (2) development of a hierarchical system of concepts for making judgements; (3) development of principles to describe the structure of relationships among concepts; and (4) development of strategies to focus on salient aspects of the item being judged. (Contains 66 references.) (AEF)
Publication Type: Information Analyses; Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Color Coding
Note: Paper presented at the Annual Conference of the Association for Educational Communications and Technology (Anaheim, CA, February 8-12, 1995). For part 2, see IR 017 066.