ERIC Number: ED373772
Record Type: RIE
Publication Date: 1994
Reference Count: N/A
The Effects of Multimedia Presentation Formats on the Spatial Recall of a Narrative.
Ottaviani, Barbara Fields; Black, John B.
This study investigated four types of media formats: (1) talking head; (2) voice-under-text; (3) voice-under-video; and (4) multiformat (combination of talking head, voice-under-video, and text). Sixty-four suburban middle-school students were shown four different narrative stories, each presented in a different media format. Students were tested to determine what they remembered through verbal recall and a spatial task. Memory differed depending on format. The formats that most enhanced memory were the primarily visual formats (multiformat and voice-under-video styles). Students were less apt to remember stories presented in the primarily audio (voice-under-text and talkinghead) formats. In contrast, initial analysis of spatial recall was inconclusive. This may have been due more to the inadequacy of the scoring scheme than real differences in the drawings. Some suggestions are made for improving scoring through coding spatial relationships and verbal responses. Four tables present study findings. (Contains 40 references.) (Author/SLD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Characteristics; Presentation Mode
Note: In: Proceedings of Selected Research and Development Presentations at the 1994 National Convention of the Association for Educational Communications and Technology Sponsored by the Research and Theory Division (16th, Nashville, TN, February 16-20, 1994); see IR 016 784.