ERIC Number: ED373750
Record Type: RIE
Publication Date: 1994
Reference Count: N/A
Evaluating the Impact of Instructional Multimedia: Workable Techniques.
Rathbun, Gail A.; Goodrum, David A.
A framework is proposed for the formative evaluation of multimedia. It describes techniques that have worked well in the evaluation of software development and gives examples of the use of evaluation results. The focus is primarily on the degree to which the instructional multimedia program supports the user's activities and tasks in the user's task environment. Key characteristics are (1) a focus on user satisfaction; (2) integration of evaluation into the design process; (3) use of a variety of techniques; and (4) inclusion of a range of stakeholders. The approach contrasts with the objectives-oriented social-science evaluation model, and it borrows heavily from naturalistic and participant-oriented evaluation approaches. Evaluating usability will provide 80% of what the developer needs. It must also be stressed that evaluation is a concurrent process through all stages of development. One table summarizes evaluation purposes and characteristics. An example of evaluation in practice is described in an attachment. (Contains 7 references.) (SLD)
Descriptors: Computer Software Development, Computer Software Evaluation, Educational Media, Educational Technology, Evaluation Methods, Formative Evaluation, Instructional Design, Models, Multimedia Instruction, Research Methodology, Social Science Research, Stakeholders, User Needs (Information), User Satisfaction (Information)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Examples; Multimedia Materials
Note: In: Proceedings of Selected Research and Development Presentations at the 1994 National Convention of the Association for Educational Communications and Technology Sponsored by the Research and Theory Division (16th, Nashville, TN, February 16-20, 1994); see IR 016 784.