ERIC Number: ED373686
Record Type: RIE
Publication Date: 1994-Apr
Reference Count: N/A
"Will the US Take Mexico for Granted Too?": Pointers on Doing Business with Our New NAFTA Neighbor.
Julian, Kerry E.; Peterson, Roger A.
This paper reviews the conduct of United States-based businesses and their executives in foreign countries, and views Americans as ill-prepared to integrate their business with Mexican culture. The economic importance of Mexico is analyzed in view of the North American Free Trade Agreement (NAFTA), and expansion of Japanese and European companies in this area is noted. An overview of Mexican culture is then presented, to help American firms and their executives avoid problems and maximize their chances for success. It discusses the roles of men and women, the Mexican home, education, sports, family names, social invitations and their importance, humor, time, friendship and affection, the work week, individuality versus individualism, giving commands, nonverbal communication, when yes means no, and exchanging pleasantries. Anxieties about working with Mexico, such as government corruption and Mexico's precarious financial situation, are dispelled as obsolete. Seven recommendations are offered to American companies intending to enter the Mexican market. (Contains 15 references.) (JDD)
Publication Type: Speeches/Meeting Papers; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Eastern Michigan University Conference on Language and Communication for World Business and the Professions (13th, Ypsilanti, MI, April 14-16, 1994).