ERIC Number: ED373651
Record Type: RIE
Publication Date: 1994-Jun
Reference Count: N/A
Enhancing Strategic Planning through Campus Surveys. AIR 1994 Annual Forum Paper.
Hurst, Peter J.
This case study presents Cornell University's use of campus surveying to gather information from stakeholders for strategic planning purposes. The case study emphasizes how survey creation, distribution, analysis, and reporting of findings was woven into the strategic planning process. Every step of the process, from item generation to the use of post-survey focus groups, was designed to maximize the legitimacy of the resulting data and raise the visibility of the strategic planning process within the university community. The overall process was closely monitored by a Strategic Planning Advisory Board comprised of students, employees, faculty members, administrators, community members, and an alumni/trustee. The Stakeholder Analysis Committee determined the major stakeholder groups and designed a survey instrument to be mailed. The survey of students, faculty, and staff members found that the majority of all three groups were satisfied with their relationship with Cornell. All three groups rated dedication to teaching as more important than dedication to research, while all three felt that the university's dedication to research actually guided operations. The survey also analyzed satisfaction with specific aspects of the Cornell environment, the extent to which Cornell follows its operating philosophy and values, and agreement with proposed university priorities. (JDD)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: AIR Forum; Cornell University NY
Note: Paper presented at the Annual Forum of the Association for Institutional Research (34th, New Orleans, LA, May 29-June 1, 1994).