ERIC Number: ED373231
Record Type: RIE
Publication Date: 1994
Reference Count: N/A
Promotion. Unit 15. Level 2. Instructor Guide. PACE: Program for Acquiring Competence in Entrepreneurship. Third Edition. Research & Development Series No. 302-15.
Ohio State Univ., Columbus. Center on Education and Training for Employment.
This instructor guide for a unit on promotion in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for a business in one's future. Included in the instructor's guide are the following: unit objectives, guidelines for using PACE, lists of teaching suggestions for each unit objective/subobjective, model assessment responses, and overview of the three levels of the PACE program. The following materials are contained in the student's guide: activities to be completed in preparation for the unit, unit objectives, student reading materials, individual and group learning activities, case study, discussion questions, assessment questions, and references. Among the topics discussed in the unit are the following: the purpose of promotion, the promotional mix, public relations and publicity, the options of sales promotion, selection of promotional ingredients, creation of promotional mixes and promotion campaigns for small businesses, and ways of dealing with unfavorable publicity. (MN)
Descriptors: Advertising, Behavioral Objectives, Business Education, Competency Based Education, Entrepreneurship, Learning Activities, Merchandising, Postsecondary Education, Public Relations, Publicity, Secondary Education, Small Businesses, Student Evaluation, Teaching Guides
Center on Education and Training for Employment, 1900 Kenny Road, Columbus, OH 43210-1090 (order no. RD302-15 IG, instructor guide $4.50; RD302-15 M, student module, $3; student module sets, level 1--RD301M, level 2--RD302M, level 3--RD303M, $45 each; instructor guide sets, level 1--RD301G, level 2--RD302G, level 3--RD303G, $75 each; 3 levels and resource guide, RD300G, $175).
Publication Type: Guides - Classroom - Teacher; Guides - Classroom - Learner
Education Level: N/A
Audience: Teachers; Students; Practitioners
Authoring Institution: Ohio State Univ., Columbus. Center on Education and Training for Employment.
Identifiers: Program for Acquiring Competence Entrepreneurship
Note: For the complete set, i.e., 21 units, each done at three levels, see CE 067 029-092. Supported by the International Consortium for Entrepreneurship Education, the Coleman Foundation, and the Center for Entrepreneurial Leadership Inc.