This report offers an analysis of college faculty supply and demand as well as an evaluation of currently available data on this issue. The report was undertaken in response to three concurrent trends which point to significant faculty shortages beginning in 1995. The report begins with a descriptive overview of current faculty demographics that includes data on current shortages. Next, two major factors are reviewed that affect faculty demand: faculty attrition and student enrollment. The factors affecting faculty supply, the faculty pipeline, recruitment and retention, are then discussed. Faculty retirement and demand projection and student enrollment projections are presented, along with critical commentary about using and developing projections. The monograph concludes with suggestions on adequate data and useful models, compensation and recruitment, under-representation of minorities and women, flexible personnel policies, and professional development. It urges the increased understanding of issues concerning faculty supply and demand as institutions work to maintain quality faculty. The appendix includes a list of data sources. Contains 67 references. (JB)