ERIC Number: ED369120
Record Type: RIE
Publication Date: 1994-Feb
Reference Count: N/A
Evaluation of Communication Training Effectiveness in the Workplace: A Case Study.
Farmer, Bruce W.
Although organizations spend increasingly large amounts of money on training, little effort or money is spent on evaluating the effectiveness of training programs. When evaluations are done, they are often designed for specific programs and often consider only participant reactions and immediate learning, and ignore behavior changes and long-term results. A study used personal interviews to evaluate the effectiveness of an oral communication skills training program developed in partnership with a local university and implemented at a large medical organization in a medium-sized southwestern city. Results indicated that the 23 participants reported using the skills in the workplace and also reported perceiving positive results from using the skills. Participants also voluntarily reported success in using the skills outside of the workplace, and supplied voluntary comments about how the training could be improved, providing a rich source of unanticipated data concerning the training program. (Contains 30 references and two tables of data.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communication Context
Note: Paper presented at the Annual Meeting of the Western States Communication Association (San Jose, CA, February 23-27, 1994).