ERIC Number: ED368240
Record Type: RIE
Publication Date: 1993-Apr
Reference Count: N/A
Internationalization of the Business Curriculum: A Case Study--University of Montevallo.
Hamilton, Harold C.; Word, William R.
In 1979 the College of Business at the University of Montevallo (Alabama), a small undergraduate institution emphasizing liberal studies and professional programs supported by a broad base of arts and sciences, decided to work toward achieving accreditation by the American Assembly of Collegiate Schools of Business. Curriculum review indicated that course work was lacking in international business concepts. Texts for core courses in marketing, finance, and management included chapters on international aspects, but most professors were not including the chapters in their course syllabi. Efforts were made for these chapters to be covered, but they were generally among the last chapters of the book, and it was later found that most professors were not getting to the material. A course called International Marketing was then made a required business core course in 1982. The need for faculty development was identified, to improve the faculty's confidence and enthusiasm in teaching international business. Eight staff members received 2 weeks of training in developing international courses and pedagogy. Another international course was then added, International Business, which became required in 1991. Three current developments include: (1) consideration of changing the International Business course into an International Economics course; (2) strategic planning, with continued effort in international business; and (3) consideration of a foreign language requirement. (JDD)
Descriptors: Accreditation (Institutions), Business Administration Education, Case Studies, Course Content, Curriculum Development, Educational Improvement, Faculty Development, Global Approach, Higher Education, International Studies, Liberal Arts, Public Colleges, Required Courses, Small Colleges, Undergraduate Study
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers: University of Montevallo AL
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (12th, Ypsilanti, MI, April 1-3, 1993).