Presenting a collection of seminar papers aimed at improving mutual understanding in the workplace, this book brings together the views of prominent South Africans on effective communication in organizations. The papers collected in the book will be of interest to communication students, practitioners, personnel managers and anyone else concerned with an organization's most important asset--its people. After an opening address by Ricky Mauer, papers in the book are: (1) "Organizational Communication: A Top Priority" (Brand Pretorius); (2) "Communication with a Changing Labour Force" (Sunette van der Walt); (3) "How Effective Is Your External Communication towards the Community?" (Peter Vundla); (4) "Communicating in a Changing Organization Culture" (Jopie van Rooyen); (5)"Participative Communication Diagnosis and Strategy" (Emily Fourie); (6) "Organizational Communication through Effective Environmental Management" (Peter Franks); (7) "The Means and Values of Timeous Information in a Organization's Communication" (Erik du Plessis and Jan Havenga); and (8) "From Communication Information to Communication Strategy" (Kobus Conradie). (RS)