ERIC Number: ED367969
Record Type: RIE
Publication Date: 1993-Nov
Reference Count: N/A
Eye Movement in Newspapers.
Eye movements of 32 newspaper readers (ranging in age from 22 to 50 years) were measured as they viewed four pages of varying use of color and black-and-white photographs. The eye-fixation data recorded by a computerized apparatus showed precisely where subjects looked, in what order they processed information on the page, and how long and how many times they directed attention to photographs. Results indicated that color affects how readers look at a page and, if used in certain ways, can influence the scan path order. Results also indicated no significant differences in the number of fixations and the average length of total fixation on color versus black-and-white photographs. In addition, subjects completed recall and recognition tests about the photographs they saw. Results indicated no significant differences between the number of color photographs and black-and-white photographs that were recalled. However, the use of color significantly impacted recognition of the photographs. (Four tables and one figure of data are included. Contains 14 references.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Journalism Research; Text Processing (Reading)
Note: Paper presented at the Annual Meeting of the Speech Communication Association (79th, Miami Beach, FL, November 18-21, 1993).