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ERIC Number: ED367882
Record Type: RIE
Publication Date: 1990
Pages: 8
Abstractor: N/A
Reference Count: N/A
Why Manufacturers Do--and Do Not--Attend Educational Seminars. SBDC Professional Enrichment.
Swanson, David
Examination of numerous studies of executives of small manufacturing firms in Iowa offered insights on their attitudes and actions regarding educational seminars. Findings showed that 62.7 percent of manufacturers attended at least one seminar in the last year. The term "seminar" had a better customer satisfaction rating than "workshop" did. The term "class" did not appeal to them. Workshops were not the preferred method of gaining knowledge; personal contacts were. Associates and suppliers offered more competition than consultants, degree-oriented courses, or government-sponsored programs. Manufacturers were not interested in for-credit courses. Relevance of the course was the primary criterion used when selecting programs. Long-term use was more important than immediate use. Program cost ranked eighth out of 10 in terms of importance. High technology firms were a good market because they were more education oriented than other firms. Most manufacturers heard about programs through direct-mail campaigns. The primary challenge was to prove the value of education. Manufacturers did not assume that additional education could influence their firm's profit picture or competitive posture. (YLB)
Small Business Development Center, 432 North Lake Street, Room 425, Madison, WI 53706 (reprint no. AR695: 1-9 copies, $4 each plus $2 shipping; 10-99, $3 each plus $4 shipping; 100 or more, $2 each plus $10 shipping).
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Iowa
Note: Small Business Forum, volume 8, number 1, p44-48, Spring 1990 (reprints).