ERIC Number: ED367388
Record Type: RIE
Publication Date: 1993
Reference Count: N/A
Understanding Your Customer's Culture: The Key to College/Corporate Partnerships.
Pfeifer, Gary C.; Carlson, Charles E.
Since 1987, Dutchess Community College (DCC), in New York, and IBM Corporation have been forging a partnership which revolves around the Manufacturing Technical Training School (MTTS), a program designed to enhance the skills and education of IBM's production workforce. MTTS's three-phase curriculum has evolved to include the changing training needs of IBM's employees, while at the same time overlapping with DCC's Computer Integrated Manufacturing Program. Employees who complete all three phases acquire 75% of the credits required for an associate degree. The key to successful college-business partnerships is a willingness to resolve conflicts based on the realization that each organization possesses a distinct culture that shapes the assumptions and expectations of individual members. Colleges planning to offer re-education programs with business/industry should recognize that programs carrying academic credit bring more of a college's culture to a partnership than do non-credit programs; be aware that the buyer/vendor relationship with which business is accustomed will not produce successful programs; ascertain the most important aspects of the industry's culture and management style; and develop a pool of faculty who are flexible with regard to extended class hours and off-site locations and willing to accommodate changes in course content. A list of references, enrollment statistics, curricula descriptions, tutoring guidelines, selected final grade patterns, and a chart of mediation strategies are included. (MAB)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Dutchess Community College NY; IBM Corporation