ERIC Number: ED367025
Record Type: RIE
Publication Date: 1993-Nov
Reference Count: N/A
Using Case Studies in the Introductory Public Relations Course.
Adams, William C.
The case study method has received increased attention at both the graduate and undergraduate levels in a number of public relations programs. Unlike the Harvard managerial-oriented case studies, the approach useful in large, introductory public relations courses stems from a simplified team approach to classroom projects, case studies in the classroom, and small groups advocated by various educators. An instructor at Florida International University finds the following to be effective ways to make "team cases" useful in the introductory public relations course: begin with theoretical underpinnings; encourage students to became familiar with all the cases in the textbook; introduce the team concept in the third week; supply ancillary materials to the teams; keep teams to four-to-seven participants; have teams meet back in the classroom at a specified time with their answers/solutions to the cases; and emphasize the public relations process rather than getting the "right" answer. Benefits of the course include: (1) socialization skills are honed; (2) students become more autonomous as learners; (3) a better environment is created for the teacher; (4) students learn to research and present more indepth information than they do working alone; and (5) students enjoy the team cases more than any other part of the course. Team casework can help bridge the gap between theory and practice, a goal toward which all public relations educators should strive. (Contains 36 notes and 22 references.) (RS)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers: Florida International University
Note: Paper presented at the Annual Meeting of the Speech Communication Association (79th, Miami Beach, FL, November 18-21, 1993).