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ERIC Number: ED366037
Record Type: RIE
Publication Date: 1993-Nov
Pages: 23
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Global Perspectives and the Organizational Communication Course.
Krivonos, Paul D.
The meteoric rise of Multinational Enterprises (MNE's) and the concomitant increase in international trade and investment speak to the crucial need for a global perspective to be incorporated into the curriculum of the organizational communication course. The communication functions of MNE's are an increasingly important focus for students of organizational communication. Students need to understand the global nature of international business and economics, how to analyze social and cultural aspects of "local" countries, and how to adapt their messages to account for individual country differences. Several methods can be used for building both a global and country perspective into the organizational communication curriculum; they include: (1) studying general information about international issues and "local" concerns about which students should be aware; (2) providing specific content areas of a global nature to be treated in an in-depth manner; (3) introducing knowledge of specific countries or regions; (4) using case studies; (5) using campus resources; (6) incorporating global examples into topics already covered in the organizational communication course; and (7) assigning student projects that include a global perspective. A memo describing the SPICE (Student Panels for an International Curriculum and Education) program is attached. (Contains 20 references.) (RS)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Organizational Culture; Transnational Corporations
Note: Paper presented at the Annual Meeting of the Speech Communication Association (79th, Miami Beach, FL, November 18-21, 1993).