ERIC Number: ED364929
Record Type: RIE
Publication Date: 1993-Mar
Reference Count: N/A
USA: A Schema for Communicating Change.
Fabien, Miriam R.
Professional communicators are often called upon to announce changes at places of business and to implement them in a timely fashion. One approach that works (and minimizes confusion) is to plan carefully to achieve three key objectives: Understanding, Support, and Action (USA). To promote understanding, those who have decided on the change should be willing to share the information that needs to be communicated with those who are to communicate the change. To enlist support, people's concerns about how the change will affect them should be addressed. To motivate action, clear explanations of what is to be done and how the task is to be accomplished, along with reasons for the change, should be offered. To successfully communicate change, the implications for all concerned should be addressed. (NKA)
Publication Type: Guides - Non-Classroom; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communication Behavior; Communication Strategies; Professional Concerns
Note: Paper presented at the Annual Meeting of the Association for Business Communication/West (San Francisco, CA, March 25-27, 1993).