ERIC Number: ED364920
Record Type: RIE
Publication Date: 1993-Nov
Reference Count: N/A
From Commodity Production to Sign Production: A Triple Triangle Model for Marx's Semiotics and Peirce's Economics.
Using the viewpoint of semiotics, this paper "re-reads" Karl Marx's labor theory of value and suggests a "triple triangle" model for commodity production and shows how this model could be a model for semiosis in general. The paper argues that there are three advantages to considering homogeneity of the sign production and the commodity production: two seemingly different phenomena--culture and economics--could be included in the same general theoretical framework; human communication could be understood as a necessary condition for the commodity production; and the hypothesis that communication action could produce value offers a clue for rethinking of the classical labor theory. After an introductory section, the paper presents a brief overview of commodity as a sign. The"Toward a Commodity Production Model" section of the paper discusses: (1) what a commodity is; (2) the necessary conditions for exchange; (3) two elements of value production; (4) communication labor as productive labor; (5) the role of the consumer; (6) consumption as interpretation; and (7) the triple triangle model for commodity production. The "Toward a sign production model" section of the paper discusses: from commodity production to sign production; semiosis as a triadic relation; and the three stages of the semiosis and the triple triangle model. A figure illustrating the triple triangle model for commodity production and a figure illustrating the triple triangle model for sign production are included; 11 notes are included. Contains 43 references. (RS)
Publication Type: Speeches/Meeting Papers; Opinion Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Identifiers: Marx (Karl); Peirce (Charles S)
Note: Paper presented at the Annual Meeting of the Speech Communication Association (79th, Miami, FL, November 18-21, 1993).